Planning and executing a successful event is no easy feat since so many variables come into play. The process is even more gruesome if the event has an actual agenda as opposed to just entertaining people. In fact, it is easier to organize an event for the enjoyment of the attendees than it is for official business, such as fund raising.
Fundraising events are catching on quickly, with more people seeing the need to get attention to their preferred charities, then turn that attention into funds. This can greatly improve their cause. While most people think that getting a venue to fill up with people is the pinnacle of success, in fundraising events, attendees are only one part of the scorecard. This is because people not only have to show up, but they also have to part with their dollars for the event to be considered a successful fundraising event. Below are some tips to ensure that your next event is a huge success.
Clearly state your cause
Having a clearly stated cause will help appeal to the emotions of your target audience and elicit the correct reaction from them, which is to make a donation. When people feel emotionally drawn to a cause, they are much more likely to give financial aid.
Set a clear goal
Having a clear goal from the very beginning will also ensure that you focus on what is important at your event. This is because in a fundraising event, many things normally happen at the same time. You may have several engaging activities going on to keep the guests entertained, such as an auction, a competition, and fashion show. However, if you don’t drive home your actual agenda for the event, which is raising money, you may end up with happy people but no donations.
Create a unique theme
Themed events are the current rage, and if you don’t get that memo, your event will most likely miss out on attendance numbers. Getting people to attend may not be everything, but getting them through the door brings you a step closer to collecting some of their money. People love the allure playing dress up and actually go out of their way to nail it. So if you can have a fun theme that is easy to pull off, you will likely have a good turnout with guests who are engaged in the atmosphere.
Market your event to a specific audience
When it comes to fundraising events, it is better to target a specific group of people who are likely to part with their money for a cause rather than a room full of people who come to enjoy your hospitality. Deeper pockets will probably mean better outcomes in terms of funds raised, so before marketing the event, it is important to do some sort of research to find out who may be interested in what you are raising funds for and sending them a personal invitation. This will make it even easier for them to show up since you will have a common interest.
Create FOMO around your event
In this era where everyone wants to be with the in-crowd, getting people to attend an event and donate some money may be as simple as getting one or two notable persons to attend and make a small donation. There are people whose social standing can influence the decisions of their peers, so if you can get one or two industry celebrities to participate, other people won’t want to miss out on an opportunity to share in contributing to the cause.
Additionally, having some party favors and gifts for randomly selected people in the crowd will help people loosen up a bit in the hope of winning a gift. In order to ensure that you get as much out of fundraising event, it is highly advisable that you get professional event planners to take care of the logistics. This will ensure that you have enough time to actually host the event and have more one-on-one interaction with potential donors, where you can influence several specific patrons to give a larger financial contribution.
Creative Event Services is your go-to event organizer in Boston, Hartford, and New York and surrounding areas. We have the expertise to take your event to a higher level. All you have to do is call us and we will do what we do best.